Date: Mon, 23 Jul 2001 23:42:44 -0400
Reply-To: Steve Rowe <steverowe@EMAIL.MSN.COM>
Sender: "SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>
From: Steve Rowe <steverowe@EMAIL.MSN.COM>
Subject: statistical analysis of clickstream data SEQUENCES
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Who is trying to use SAS for the statistical analysis of clickstream data
SEQUENCES from web servers? A lot of people tabulate the hits, durations,
etc. - simple summaries of simple events - but where are we with respect to
the more sophisticated analysis of sequences and ‘fuzzy’ sequences? It’s
very hard to find much on this, but I would think the elements of the SAS
community would be in the forefront here.
I know that SAS has a ‘WebHound’ application with very fancy graphics, but
a savvy programmer using PROC SQL and/or regular datastep and macro
programming can get just as much insight into his/her server data – and can
gain much deeper insight yet using SAS/STAT for conventional and fuzzy
classification, prediction, etc. I just wonder how many people are actually
doing such work, for what kind of companies, etc.?
Stephen Rowe, Ph.D.
marketing research / data mining