Date:         Tue, 30 Dec 2003 10:55:56 -0400
Reply-To:     celsoalejandro@cantv.net
Sender:       "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From:         Celso <celsoalejandro@cantv.net>
Subject:      Four questions about conjoint analysis
Content-type: text/plain; charset=ISO-8859-1

I know how to do the conjoint analysis, but:

1. Which type of factor should I select (linear, discrete, ideal, antideal,
more)?
2. Does the conjoint analysis show what the best factor is and is there any
other type of conjoint analysis?
3. What is meant by "factor and/or data not orthogonal"?
4. What is meant by "reversals"?

Thanks again,