I'm interested in shopper behaviour patterns.
The type of data I work with is something like this -
Stopped at brand A. Browsed Brand A. Didn't buy Brand A. Went to Brand B.
Browsed Brand B. Bought Brand B. Left shop.
Is there a branch of statistics that analyses this sort of data ?
I'm looking for answers like - How many brands were browsed before a
purchase was made ?
How many brands were bought ?
Conversion rates per brand.
Any thoughts would be appreciated.
P O Box 13040 Mowbray 7705
1st Floor, Standard Bank Building
37 Main Rd, Mowbray, Cape Town
Cell 072 199 1000