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Date:   Wed, 5 May 2004 09:02:04 +0200
Reply-To:   Mark Webb <targetlk@iafrica.com>
Sender:   "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From:   Mark Webb <targetlk@iafrica.com>
Subject:   Behavioural Data query
Content-Type:   text/plain; charset="iso-8859-1"

I'm interested in shopper behaviour patterns. The type of data I work with is something like this - Stopped at brand A. Browsed Brand A. Didn't buy Brand A. Went to Brand B. Browsed Brand B. Bought Brand B. Left shop.

Is there a branch of statistics that analyses this sort of data ? I'm looking for answers like - How many brands were browsed before a purchase was made ? How many brands were bought ? Conversion rates per brand. Etc.

Any thoughts would be appreciated.

Regards

Mark Webb TargetLink Research P O Box 13040 Mowbray 7705 1st Floor, Standard Bank Building 37 Main Rd, Mowbray, Cape Town Phone 021-689-8848 Fax 021-686-9493 Cell 072 199 1000 e-mail targetlk@iafrica.com

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