LISTSERV at the University of Georgia
Menubar Imagemap
Home Browse Manage Request Manuals Register
Previous messageNext messagePrevious in topicNext in topicPrevious by same authorNext by same authorPrevious page (January 2005)Back to main SPSSX-L pageJoin or leave SPSSX-L (or change settings)ReplyPost a new messageSearchProportional fontNon-proportional font
Date:   Sun, 23 Jan 2005 09:39:59 -0500
Sender:   "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From:   "Tiffany S. Perkins" <>
Subject:   Sponsor Bias
Content-Type:   text/plain; charset=iso-8859-1

Has anyone heard of a rule of thumb regarding how much scores attributed to the sponsor of a survey should be "discounted?"

For example, if an insurance company does a survey of its clients via telephone interviews and identifies itself as the sponsor and at some point during the interview, asks the participants to state the 2 insurance companies they feel are #1 and #2, it is probable that the sponsor will get the highest #1 percentage.

Is there some objective way to compare % for all of the stores that are selected, while taking into account the bias toward the sponsor?

Any suggestions or references would be greatly appreicated.

Thank you.

Tiffany Perkins-Munn, Ph.D.

Back to: Top of message | Previous page | Main SPSSX-L page