Date:         Mon, 11 Apr 2005 13:35:05 -0400
Reply-To:     Peter Flom <flom@NDRI.ORG>
Sender:       "SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>
From:         Peter Flom <flom@NDRI.ORG>
Subject:      Re: Is it correct to use FA for this?
Comments: To: rpanjrath@GMAIL.COM
Content-Type: text/plain; charset=US-ASCII

Whether a factor analysis is the right tool depends on what you (or your
boss) want to find out.and on how tehe variables in questions were
measured (e.g. what scale was used?)  But the first question is primary:
What is it you are trying to find out?

Peter





Peter L. Flom, PhD
Assistant Director, Statistics and Data Analysis Core
Center for Drug Use and HIV Research
National Development and Research Institutes
71 W. 23rd St
www.peterflom.com
New York, NY 10010
(212) 845-4485 (voice)
(917) 438-0894 (fax)



>>> Ro <rpanjrath@GMAIL.COM> 4/11/2005 1:29:30 PM >>>
We are doing a consumer satisfaction survey and my boss wants me to do
a factor analysis on the responses for these three questions:

1.How LIKELY are you to purchase from our company again?
2.How LIKELY are you to recommend shopping at our company to your
family and friends?
3. OVERALL how satisfied are you with your most recent shopping
experience at our company?

I am wondering if FA is the right approach for these questions and
also, is it okay to include Overall satisfaction responses in FA?

This is my first FA project.

Thanks
Ro