Hi everyone -
I'm in the process of analyzing data from an international customer
loyalty/satisfaction study. In the study we ask the respondent to
rate their satisfaction (on a scale of 1-10) with a wide variety of
Part of this analysis will include comparing the results between
countries. One of the questions I anticipate getting is how does
culture play into the differences we see.
Does anyone have any experience/information on how to handle cultural
differences when analyzing data from rating questions?
Thanks in advance for your help!