Date:         Thu, 1 Sep 2005 08:34:37 -0400
Reply-To:     Susie Li <Susie.Li@TVGUIDE.COM>
Sender:       "SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>
From:         Susie Li <Susie.Li@TVGUIDE.COM>
Subject:      Re: tutor
Content-Type: text/plain

I'm not sure whether you meant by 'direct and database marketing' or the
generic data-mining field.

The former is the targeted programming for specific industries marketing to
subscribers such as financial (i.e., issuing credit cards), publishing
(direct mail subscriptions).  There are books and resources for such
purposes, example:

http://www.colinear.com/resource.htm

Our data sources are huge in volume.  We apply all kinds of statistics
related to market research including data-mining, and heavily rely on
logistic regression for modeling.

In any case, you need to know both SAS and statistics before anything.


Susie Li
TV Guide
1211 Avenue of the Americas
New York, NY 10036
Tel 212.852.7453
Email susie.li@tvguide.com

-----Original Message-----
From: SAS(r) Discussion [mailto:SAS-L@LISTSERV.UGA.EDU] On Behalf Of Howard
Schreier <hs AT dc-sug DOT org>
Sent: Wednesday, August 31, 2005 9:31 PM
To: SAS-L@LISTSERV.UGA.EDU
Subject: Re: tutor

There is more available to read than you could possibly have time to read.

But reading is no substitute for hands-on experience.

If you do not have access to SAS software, consider buying a copy of the
SAS Learning Edition.

On Wed, 31 Aug 2005 08:33:22 -0400, David Weng <davidweng@GMAIL.COM> wrote:

>Dear all,
> I have started to learn SAS about two weeks ago, read couple of basic
>books.
>Right now, I don't know where should I go further. Please, anyone give
some
>suggestions,
>how to be a SAS programmer in database marketing field?
> thanks