Date:         Wed, 4 Jan 2006 10:39:21 -0800
Reply-To:     "Wells, Christine" <crwells@ATS.UCLA.EDU>
Sender:       "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From:         "Wells, Christine" <crwells@ATS.UCLA.EDU>
Subject:      Re: basic intro to survey research?
Comments: To: "Zdaniuk, Bozena" <BZdaniuk@ucsur.pitt.edu>
Content-Type: text/plain; charset="us-ascii"

I would also suggest Designing and Conducting Health Surveys, Second
Edition by Lu Anne Aday.  Although her examples involve health surveys,
her advice is applicable to any type of survey.

Best luck,

Christine Wells
Statistical Consulting Group
UCLA Academic Technology Services
http://www.ats.ucla.edu/stat/




-----Original Message-----
From: SPSSX(r) Discussion [mailto:SPSSX-L@LISTSERV.UGA.EDU] On Behalf Of
Zdaniuk, Bozena
Sent: Wednesday, January 04, 2006 7.54 AM
To: SPSSX-L@LISTSERV.UGA.EDU
Subject: basic intro to survey research?

Hello, my colleague is trying to learn basics about using surveys. Below
is what she is trying to accomplish. Could someone point us to some good
resources covering basic info about creating survey questions?

Thanks a lot.

Bozena



 From my friend: "I'd like to develop a small to medium level of
sophistication about survey design issues and their consequences for
survey interpretation. Some examples of issues I want to acquire some
competence in:

        What aspects of wording matter?

        How much do I try to verify responses by asking somewhat
redundant questions?

        Is there a quick guide to the use of each question type (single
answer checkbox, multiple answer checkbox, Y/N, scale of 1 to 5, etc)?

I am not planning on learning all the science underlying surveys, I just
want guidelines to getting clear and reliable results. "