Date:         Sun, 18 Nov 2007 01:07:26 -0600
Reply-To:     Hans Zhu <spsshanschen@gmail.com>
Sender:       "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From:         Hans Zhu <spsshanschen@gmail.com>
Subject:      Re: Is There a Way in SPSS/SAS/Stata to Do This Type of Conjoint
              Analysis?
Content-Type: text/plain; charset=ISO-8859-1

Hi there,


I have the following datasets including 10 questions which respondents have
to answer following questions: "If UFA introduce a new store in your
community, could you tell me which factor is most important?"

1.    Staff's knowledge/Product Quality/Both;

2.    Store Location/Offer only Lifestyle Product/Both;

3.    Price/Staff's Knowledge/Both;

4.    Product Quality/ Store Location/Both;

5.    Price/ Offer only Lifestyle Product /Both;

6.    Store Location/ Staff's Knowledge/Both;

7.    Product Quality/ Offer only style product/Both;

8.    Price/Staff's Knowledge/Both;

9.    Staff's Knowledge/Offer only Lifestyle Product /Both;

10.Price/ Product Quality/Both;
That is, each question compares two characteristics and the respondent has
to state which of the two is more important or both. I now want to specify
which of the factors is the most important overall? Which type of the *Conjoint
Analysis is it? *, Is there a way in SPSS/SAS/Stata to do this type of
Conjoint Analysis?

Thanks for your help



Hans Zhu

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