Hi there,

I have the following datasets including 10 questions which respondents have to answer following questions: "If UFA introduce a new store in your community, could you tell me which factor is most important?"

1. Staff's knowledge/Product Quality/Both;

2. Store Location/Offer only Lifestyle Product/Both;

3. Price/Staff's Knowledge/Both;

4. Product Quality/ Store Location/Both;

5. Price/ Offer only Lifestyle Product /Both;

6. Store Location/ Staff's Knowledge/Both;

7. Product Quality/ Offer only style product/Both;

8. Price/Staff's Knowledge/Both;

9. Staff's Knowledge/Offer only Lifestyle Product /Both;

10.Price/ Product Quality/Both; That is, each question compares two characteristics and the respondent has to state which of the two is more important or both. I now want to specify which of the factors is the most important overall? Which type of the *Conjoint Analysis is it? *, Is there a way in SPSS/SAS/Stata to do this type of Conjoint Analysis?

Thanks for your help

Hans Zhu

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