Date: Wed, 9 Jan 2008 00:41:38 +0100
Reply-To: Luca Meyer <lucameyer@tiscali.it>
Sender: "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From: Luca Meyer <lucameyer@tiscali.it>
Subject: R: CBC Conjoint Analysis?
In-Reply-To: <!&!AAAAAAAAAAAYAAAAAAAAAOVNsimAm7lNtWEylYK99rjCgAAAEAAAAE9xF4y5Z1pLjQ+XAapLOpUBAAAAAA==@earthlink.net>
Content-Type: text/plain; charset="iso-8859-1"
I once used price laddering with the objective to see what percentage of my
sample would choose the product at a given price point and how that
proportion increased/decreased as I decreased/increased the price. Assuming
inverse utility function with increasing price I assume some of your item
order is to be rivisited, isn't it? For instance, why would you pose a
probably would-would not question in a $45 when the same person already
evaluated a $35 and a $55 scenario?
Luca
-----Messaggio originale-----
Da: SPSSX(r) Discussion [mailto:SPSSX-L@LISTSERV.UGA.EDU] Per conto di
Statman (WMB)
Inviato: marted́ 8 gennaio 2008 14.52
A: SPSSX-L@LISTSERV.UGA.EDU
Oggetto: Re: CBC Conjoint Analysis?
This is a methodology sometimes called "price laddering" and, as Dan, points
out, the most likely analysis approach is limited to univariate statistics.
Will
-----Original Message-----
From: SPSSX(r) Discussion [mailto:SPSSX-L@LISTSERV.UGA.EDU] On Behalf Of
Zetu, Dan
Sent: Tuesday, January 08, 2008 8:22 AM
To: SPSSX-L@LISTSERV.UGA.EDU
Subject: Re: CBC Conjoint Analysis?
Choice-based conjoint is based on the user making a choice from among a set
of alternatives, a few times during such an exercise. The way your questions
are structured is not suitable for such an analysis. In general, a conjoint
analysis would test more product features than just price. Assuming that the
questions below are the only ones asked about the product, I can't really
see an opportunity for a more sophisticated analysis beyond descriptive
reports.
Dan
-------------------------------
Dan Zetu
Analytical Consultant
R. L. Polk & Co.
248-728-7278
dan_zetu@polk.com
-----Original Message-----
From: SPSSX(r) Discussion [mailto:SPSSX-L@LISTSERV.UGA.EDU] On Behalf Of
Hans Zhu
Sent: Monday, January 07, 2008 7:11 PM
To: SPSSX-L@LISTSERV.UGA.EDU
Subject: Re: CBC Conjoint Analysis?
Dear Lister
I have following questions from a questionnaire, Could you please tell me
whether I can conduct Choice-Based Conjoint Analysis using following
question sets in SAS/SPSS/Stata? If not, Could you tell me what kind of
conjoint analysis we can do for these questions? Your any suggestion will be
highly appreciated. Thanks
Hans Zhu
========================================================================
===
Q1AA. Since each participant must pay the registration fee or do a minimum
amount of volunteering job to gain free registration, if the price of the
registration fee were set at $35, would you probably pay it or not?
Probably would
Probably would not
Q1AB. How about if it were $45 ?
Probably would
Probably would not
Q1AC. How about if it were $40 ?
Probably would
Probably would not
Q1AD. How about if it were $55 ?
Probably would
Probably would not
Q1AE. How about if it were $50 ?
Probably would
Probably would not
Q1BA. Since each participant must pay the registration fee or raise a
minimum amount of volunteering job to gain free registration, if the price
of the registration fee were set at $40, would you probably pay it or not?
Probably would
Probably would not
Q1BB. How about if it were $35 ?
Probably would
Probably would not
Q1BC. How about if it were $50 ?
Probably would
Probably would not
Q1BD. How about if it were $55 ?
Probably would
Probably would not
Q1BE. How about if it were $45 ?
Probably would
Probably would not
Q1CA. Since each participant must pay the registration fee or raise a
minimum amount of volunteering job to gain free registration, if the price
of the registration fee were set at $45, would you probably pay it or not?
Probably would
Probably would not
Q1CB. How about if it were $35 ?
Probably would
Probably would not
Q1CC. How about if it were $40 ?
Probably would
Probably would not
Q1CD. How about if it were $55 ?
Probably would
Probably would not
Q1CE. How about if it were $50 ?
Probably would
Probably would not
Q1DA. Since each participant must pay the registration fee or raise a
minimum amount of volunteering job to gain free registration, if the price
of the registration fee were set at $50, would you probably pay it or not?
Probably would
Probably would not
Q1DB. How about if it were $40 ?
Probably would
Probably would not
Q1DC. How about if it were $45 ?
Probably would
Probably would not
Q1DD. How about if it were $35 ?
Probably would
Probably would not
Q1DE. How about if it were $55 ?
Probably would
Probably would not
Q1EA. Since each participant must pay the registration fee or raise a
minimum amount of volunteering job to gain free registration, if the price
of the registration fee were set at $55, would you probably pay it or not?
Probably would
Probably would not
Q1EB. How about if it were $45 ?
Probably would
Probably would not
Q1EC. How about if it were $50 ?
Probably would
Probably would not
Q1ED. How about if it were $35 ?
Probably would
Probably would not
Q1EE. How about if it were $40 ?
Probably would
Probably would not
=====================
To manage your subscription to SPSSX-L, send a message to
LISTSERV@LISTSERV.UGA.EDU (not to SPSSX-L), with no body text except the
command. To leave the list, send the command SIGNOFF SPSSX-L For a list of
commands to manage subscriptions, send the command INFO REFCARD
*****************************************************************
This message has originated from R. L. Polk & Co.,
26955 Northwestern Highway, Southfield, MI 48033.
R. L. Polk & Co. sends various types of email communications. If this email
message concerns the potential licensing of a Polk product or service, and
you do not wish to receive further emails regarding Polk products, forward
this email to Do_Not_Send@polk.com with the word "remove" in the subject
line.
The email and any files transmitted with it are confidential and intended
solely for the individual or entity to whom they are addressed.
If you have received this email in error, please delete this message and
notify the Polk System Administrator at postmaster@polk.com.
*****************************************************************
=====================
To manage your subscription to SPSSX-L, send a message to
LISTSERV@LISTSERV.UGA.EDU (not to SPSSX-L), with no body text except the
command. To leave the list, send the command SIGNOFF SPSSX-L For a list of
commands to manage subscriptions, send the command INFO REFCARD
=====================
To manage your subscription to SPSSX-L, send a message to
LISTSERV@LISTSERV.UGA.EDU (not to SPSSX-L), with no body text except the
command. To leave the list, send the command SIGNOFF SPSSX-L For a list of
commands to manage subscriptions, send the command INFO REFCARD
No virus found in this incoming message.
Checked by AVG Free Edition.
Version: 7.5.516 / Virus Database: 269.17.13/1213 - Release Date: 07/01/2008
9.14
No virus found in this outgoing message.
Checked by AVG Free Edition.
Version: 7.5.516 / Virus Database: 269.17.13/1213 - Release Date: 07/01/2008
9.14
====================To manage your subscription to SPSSX-L, send a message to
LISTSERV@LISTSERV.UGA.EDU (not to SPSSX-L), with no body text except the
command. To leave the list, send the command
SIGNOFF SPSSX-L
For a list of commands to manage subscriptions, send the command
INFO REFCARD
