Date:         Mon, 14 Jul 2008 15:52:03 -0700
Reply-To:     jeffrey.m.allard@GMAIL.COM
Sender:       "SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>
From:         jeffrey.m.allard@GMAIL.COM
Organization: http://groups.google.com
Subject:      "Uplift" Models
Comments: To: sas-l@uga.edu
Content-Type: text/plain; charset=ISO-8859-1

Hi All-

I am looking for resources on how to build an uplift model (response -
control) for a marketing campaign using cox regression (phreg). I have
found the paper using logistic regression (Victor Lo) but had some
questions about that approach and noted a few mentions of using
proportional hazards. Any insights or tutorials anyone can recommend?

Thanks!