Date:         Thu, 21 Aug 2008 08:42:22 -0500
Reply-To:     "Guerrero, Rodrigo" <RGuerrero@thescooterstore.com>
Sender:       "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From:         "Guerrero, Rodrigo" <RGuerrero@thescooterstore.com>
Subject:      Sequential Pattern Finding
In-Reply-To:  A<2a5c6f780808202228s65fd3be7j24f6d357dd17a9a@mail.gmail.com>
Content-Type: text/plain; charset="us-ascii"

Hello,

I have 2 years of quarterly mailings to a select list of people (7
million).  Our DM department has sent out different creatives on a
quarterly basis and they are now interested in finding the most
productive sequences of creative that will maximize response.  I thought
about doing so CHAID tress, but I think the timing issue would be
ignored.  Is there a way to do sequential pattern finding in SPSS?  What
suggestions would you have for analyzing the data?

Thank you for your help.

RG

Rodrigo A. Guerrero | Director Of Marketing Research and Analysis | The
Scooter Store | 830.627.4317

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