Date: Thu, 21 Aug 2008 08:42:22 -0500
Reply-To: "Guerrero, Rodrigo" <RGuerrero@thescooterstore.com>
Sender: "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From: "Guerrero, Rodrigo" <RGuerrero@thescooterstore.com>
Subject: Sequential Pattern Finding
Content-Type: text/plain; charset="us-ascii"
I have 2 years of quarterly mailings to a select list of people (7
million). Our DM department has sent out different creatives on a
quarterly basis and they are now interested in finding the most
productive sequences of creative that will maximize response. I thought
about doing so CHAID tress, but I think the timing issue would be
ignored. Is there a way to do sequential pattern finding in SPSS? What
suggestions would you have for analyzing the data?
Thank you for your help.
Rodrigo A. Guerrero | Director Of Marketing Research and Analysis | The
Scooter Store | 830.627.4317
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