Date: Fri, 12 Dec 2008 06:48:10 -0600
Reply-To: Anthony Babinec <tbabinec@sbcglobal.net>
Sender: "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From: Anthony Babinec <tbabinec@sbcglobal.net>
Subject: Re: Bayesian Conjoint Analysis
In-Reply-To: <2763e000812120436h462566afx762b1b991dc6e37c@mail.gmail.com>
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The Bayesian part might reside more in the
analysis than in the design. Find a copy
of "Bayesian Statistics and Marketing" by
Peter Rossi, Greg Allenby, and Rob McCulloch.
They are the authors of the BAYESM package.
They also have some published articles.
Anthony Babinec
tbabinec@sbcglobal.net
-----Original Message-----
From: SPSSX(r) Discussion [mailto:SPSSX-L@LISTSERV.UGA.EDU] On Behalf Of
Michael Pearmain
Sent: Friday, December 12, 2008 6:37 AM
To: SPSSX-L@LISTSERV.UGA.EDU
Subject: Bayesian Conjoint Analysis
Hi All,
Not a question about SPSS per say, but due to the nature of the list, and
some of the contributors i was looking for some advice and possibly an off
list discussion.
I want to implement a Bayesian Conjoint design, and was looking to see if
any others had approached this area before, or had some sample code, the
best prospect looks like an R module called bayesm. If other packages are
know i would try those, (though open source is best as we don't have
sawtooth)
Can anyone offer any advice on difficulties or design architecture for this?
Many thanks in advance
Mike
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