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Date:         Fri, 12 Dec 2008 06:48:10 -0600
Reply-To:     Anthony Babinec <tbabinec@sbcglobal.net>
Sender:       "SPSSX(r) Discussion" <SPSSX-L@LISTSERV.UGA.EDU>
From:         Anthony Babinec <tbabinec@sbcglobal.net>
Subject:      Re: Bayesian Conjoint Analysis
In-Reply-To:  <2763e000812120436h462566afx762b1b991dc6e37c@mail.gmail.com>
Content-Type: text/plain; charset="us-ascii"

The Bayesian part might reside more in the analysis than in the design. Find a copy of "Bayesian Statistics and Marketing" by Peter Rossi, Greg Allenby, and Rob McCulloch. They are the authors of the BAYESM package. They also have some published articles.

Anthony Babinec tbabinec@sbcglobal.net

-----Original Message----- From: SPSSX(r) Discussion [mailto:SPSSX-L@LISTSERV.UGA.EDU] On Behalf Of Michael Pearmain Sent: Friday, December 12, 2008 6:37 AM To: SPSSX-L@LISTSERV.UGA.EDU Subject: Bayesian Conjoint Analysis

Hi All, Not a question about SPSS per say, but due to the nature of the list, and some of the contributors i was looking for some advice and possibly an off list discussion.

I want to implement a Bayesian Conjoint design, and was looking to see if any others had approached this area before, or had some sample code, the best prospect looks like an R module called bayesm. If other packages are know i would try those, (though open source is best as we don't have sawtooth)

Can anyone offer any advice on difficulties or design architecture for this?

Many thanks in advance

Mike

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