you can get the TURF analysis utility on the spss website:

http://www.spss.com/devcentral/index.cfm?pg=plugins

also more info on it from an article written by Jon Peck here: http://insideout.spss.com/2009/03/03/python-and-productivity/

On Sat, Oct 10, 2009 at 12:44 PM, Pushpender Nath <pushpendernath@gmail.com>wrote:

> Hi Dave > Could you please share this utility for me. I need it in my work. > > On Sat, Oct 10, 2009 at 12:13 AM, Dave Taber <dave@novaquant.com> wrote: > >> i'm using the TURF analysis utility that John Peck programmed and am >> wondering if anyone has come up with a way to add this feature >> >> easiest to illustrate with an example >> >> supposed we showed respondents a list of 10 new TV shows for a new network >> and asked them whether are not that would watch each show -- currently the >> TURF analysis tells us what combination of shows would provide the highest % >> of people watching at least one show (reach) -- it can do this for any set >> number of shows from 1 to 10 >> >> but let's assume the the new network believes that people need to watch at >> least 2 shows on it's network before that consider a viewer to be a loyal >> viewer so the analysis they want to run is to determine which combination of >> n shows brings in the highest percentage of people who would watch at least >> 2 (or at least n) shows >> >> any thoughts on how to accomplish this within SPSS? >> >> thanks >> Dave >> >> >> >> >> > > > -- > > > Regards > > Pushpender Nath >