I need urgent help on the following situation. Would really appreciate your help.
I need to use ANOVA on the following variables:
1. Whether purchased product A - Yes or No (consider this factor variable)
2. Series of ratings on attribute importance statements
Objective: I need to run ANOVA to find out which attributes' means are significantly different between those purchased vs. non-purchasers. Once I find the attributes that have higher mean on those who purchased, I need to find out which attribute is more predictive or influencing in likely to purchase the product. In nutshell, I need to rank order the attributes by their ability to impact purchasers vs. non-purchasers.
Help: Can ANOVA analysis help to accomplish aforementioned objective? If yes, how?
I am totally lost and I need to get this out asap. I would really really appreciate any help you can provide.