--- Begin Forwarded Message ---
Date: Sat, 14 Sep 2002 21:53:05 -0400
From: Eric Riback <[log in to unmask]>
Subject: Re: State Farm Road Atlas/main entry/publisher <fwd>
Sender: Eric Riback <[log in to unmask]>



Gayle,

Rand McNally has been producing a custom road atlas for State Farm for many
years.  They produce many custom versions that are used as premiums.  Most
are smaller runs that use the same "guts" as the retail edition with a
custom cover.  State Farm buys enough that they get their own press run,
and thus can brand the text. Aside from the cover and customer information
that is added, these are the same as their consumer retail editions. For
all intents and purposes, the publisher is Rand McNally.  It is distributed
by State Farm through their network of agents.

Eric Riback

At 04:26 PM 9/14/2002 -0400, Johnnie Sutherland wrote:
>--- Begin Forwarded Message ---
>Date: Fri, 13 Sep 2002 15:19:06 -0500
>From: Gayle Porter <[log in to unmask]>
>Subject: State Farm Road Atlas/main entry/publisher
>Sender: Gayle Porter <[log in to unmask]>
>
>
>
>Hello all,
>I'm cataloging a title, State Farm Road Atlas: U.S., Canada, Mexico;
>copyright 2002 by Rand McNally. The issues are what shd be described as the
>main entry, and also the publisher. The same paragraph that has the
>copyright info. also has Rand M's address and website address. I found no
>other mention of Rand M. in the atlas. The State Farm Insurance co. logo is
>on every page as far as I can see; plus the first page has a form letter
>from State Farm Insurance cos. (U.S. and Canadian offices)  to the customer.
>I suspect that Rand McNally produced the atlas and State Farm is both
>distrbuting the atlas & using it as an advertising platform. BTW, the oclc
>records I've seen for other editions/similar cases just have title main
>entry with 710s for both State Farm and Rand McNally, but I wonder about the
>quality of these records. In my case, it seems better to do a title main
>entry and describe State Farm as the publisher/distributor.  Your feedback
>is welcome.
>
>
>Thanks.
>
>Gayle Porter
>Catalog Librarian
>Purdue University Libraries
>1530 Stewart Center, Room 364
>West Lafayette, IN 47907-1534
>Phone: 765-494-3103    Fax: 765-494-0156
>[log in to unmask]
>
>--- End Forwarded Message ---
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