-------- Original Message --------
Subject: RE: Hudson Map closing office, going on line
Date: Thu, 16 Jun 2011 14:27:07 -0500
From: Lee, Kent (EVIS) <[log in to unmask]>
To: Maps, Air Photo, GIS Forum - Map Librarianship <[log in to unmask]>

GPS alone cannot end the days of paper maps.  Ever try to plan a
vacation with a GPS?  Nat Case of Hedberg Maps is correct, another
strong example is East View Map Link, also located in the Twin Cities,
along with its sister East View companies, who all are alive and
thriving.  East View Map Link is a major map and atlas distributor to
map, book and other retailers worldwide.

It's all about what you are offering and your business models.  To
paraphrase Mark Twain, "the death of paper maps has been highly
exaggerated." Yes, if you are in the urban point to point navigation
paper map business, you may experience what Hudson has had to do to
exist, or worse.  If you are in the reference, education, decor and
tourism mapping business, and are managing it correctly (including
embracing technology), you will continue to do well.

Cheers,

Chris Knoebel
Director of Sales and Marketing
East View Map Link
[log in to unmask]

Sent from my Verizon Wireless BlackBerry

-----Original Message-----
From: Maps, Air Photo, GIS Forum - Map Librarianship
[mailto:[log in to unmask]] On Behalf Of Angie Cope, American
Geographical Society Library, UW Milwaukee
Sent: Thursday, June 16, 2011 11:37 AM
To: [log in to unmask]
Subject: Re: Hudson Map closing office, going on line

-------- Original Message --------
Subject: Re: Hudson Map closing office, going on line
Date: Thu, 16 Jun 2011 11:35:12 -0500
From: Nat Case <[log in to unmask]>
Reply-To: [log in to unmask]
To: Maps, Air Photo, GIS Forum - Map Librarianship
<[log in to unmask]>

It should be noted that the other map store in the Twin Cities,
Latitudes Map and Travel Store, appears to be in good shape, and that
Hedberg Maps, a competitor to Hudson, is also very much in business with
increasing revenue. This is not all about GPS driving paper maps out of
business. It's also about business strategy and adaptability to the
changing marketplace.

Nat Case
Head of Production
Hedberg Maps, Inc.

On 6/16/11 8:51 AM, Angie Cope, American Geographical Society Library,
UW Milwaukee wrote:
> Forwarded from the road map discussion list ...
>
> -------- Original Message --------
> Subject:        RM: Hudson Map closing office, going on line
> Date:   Thu, 16 Jun 2011 01:11:14 -0400
> From: <[log in to unmask]>
> Reply-To:       Road map collectors mailing list
> <[log in to unmask]>
> To:     Road map List <[log in to unmask]>
>
>
>
> Hudson Map Co. in Minneapolis is closing its long-time store July 1st.
> Why? GPS, smart phones and the like.
> The store will continue to sell maps online.
> Watch and read the story from KARE 11 News through this link:
> http://www.kare11.com/news/news_article.aspx?storyid=926900
> Here's Hudson's web site: http://www.hudsonmap.com/
> The KARE 11 story is going nationwide tonight (June 15) on several of
> the newsfeeds, including CNN. So, you may also see the story on your
> local newscasts.
> See you in CMH next week.
> Chris Turner
> Jeffersonville, Ind.
>