This is interesting and so I forward it to you all ...

-------- Original Message --------
Subject:        FW: [MapHist] Map orientation and distance perception
Date:   Mon, 15 Mar 2010 21:40:08 -0000
From:   Francis Herbert <[log in to unmask]>
Reply-To:       A forum for issues related to map & spatial data
librarianship <[log in to unmask]>
To:     [log in to unmask]



Perhaps this will interest some persons on this side of the Pond? Or not
. . .
-----Original Message-----
*From:* [log in to unmask] [mailto:[log in to unmask]] *On
Behalf Of *Helen Glazer
*Sent:* 15 March 2010 15:19
*To:* Discussion group for map history
*Subject:* [MapHist] Map orientation and distance perception

An interesting little article is in the March/April 2010 Yale Alumni
Magazine about a study by Joseph P. Simmons which “suggests that a
lifetime of looking at maps in which north points up has influenced the
way many think about distances and directions.” Simmons was more
interested in this from a marketing perspective, e.g. people assume it
will take longer to travel north than south and therefore will be more
likely to cash in a coupon for a store south of them.

http://www.yalealumnimagazine.com/issues/2010_03/findings_north031.html

Helen Glazer, Creative Director
George Glazer Gallery
http://www.georgeglazer.com
Antique Globes, Maps & Prints