-------- Original Message --------
Subject: RE: Maps-L is on Facebook
Date: Wed, 15 Jun 2011 08:05:22 -0400
From: Grabach, Kenneth A. Mr. <[log in to unmask]>
To: Maps, Air Photo, GIS Forum - Map Librarianship <[log in to unmask]>

With the reasoning below, of which there is merit, one should not be
using anything on the Web that started with a search.  Pure and simple.
  When we use our buyer's card at the local grocery chain, they are
doing the same thing.  But my point about not paying attention to the
marketing is that there is little data being gathered that a marketer
can again use.  You might say that my use of free resources on the web
is on the backs of those who do use the marketers' advertising.

Ken Grabach                           <[log in to unmask]>
Maps Librarian                          Phone: 513-529-1726
Miami University Libraries
Oxford, Ohio  45056  USA


-----Original Message-----
From: Maps, Air Photo, GIS Forum - Map Librarianship
[mailto:[log in to unmask]] On Behalf Of Angie Cope, American
Geographical Society Library, UW Milwaukee
Sent: Tuesday, June 14, 2011 4:59 PM
To: [log in to unmask]
Subject: Re: Maps-L is on Facebook

-------- Original Message --------
Subject: Re: Maps-L is on Facebook
Date: Tue, 14 Jun 2011 16:23:08 -0400
From: Joel Kovarsky <[log in to unmask]>
To: Maps, Air Photo, GIS Forum - Map Librarianship <[log in to unmask]>


On 6/14/2011 3:19 PM, Angie Cope, American Geographical Society Library,
UW Milwaukee wrote:
> I only notice the marketing when it is actually interesting to me. 98%
> of the time it's just a reflex to ignore it.

Just for the record, a good part of the issue is not what you notice or
what may interest you, i.e. just the visual advertising. It is what is
being gathered about you and your "friends" behind the scenes. Why do
you think the company has such a high monetary valuation, or is expected
to be a blockbuster IPO?

Thanks to everyone for their current and future remarks.

             Joel Kovarsky