U.S. Organic Industry Valued at Nearly $29 Billion in 2010

 [image: ORGANIC TRADE ASSOCIATION COVER Cover of the "2011 Organic Industry
Survey". (PRNewsFoto/Organic Trade Association) BRATTLEBORO, VT UNITED
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BRATTLEBORO, Vt., April 21, 2011 /PRNewswire-USNewswire/ -- The organic
industry grew at a rate of nearly eight percent in 2010, bucking the current
trend whereby "flat is the new growth" for many other segments of the
economy. Further, some sectors of the organic market enjoyed annual growth
of well over 30 percent, the Organic Trade Association (OTA) revealed today
in releasing findings from its *2011 Organic Industry Survey*. In 2010, the
organic industry grew to over $28.6 billion.

"While total U.S. food sales grew by less than one percent in 2010, the
organic food industry grew by 7.7 percent," said Christine Bushway, OTA's
CEO and Executive Director. "Consumers continue to vote with their dollars
in favor of the organic choice. These results illustrate the positive
contribution organic agriculture and trade make to our economy, and
particularly to rural livelihoods," Bushway said.

She added, "The good news is that even as the economic recovery crawls
forward, the organic industry is thriving  and hiring." In 2010, 40 percent
of surveyed organic companies reported positive full-time employment growth.
Companies with fewer than five employees were least likely to add full-time
employees (23 percent). About half of companies with more than 50 employees
experienced positive full-time employment growth. What's more, in 2011, 46
percent of respondents anticipate an increase in employment over 2010
levels. In addition, 50 percent expect employment to remain even, and only
five percent foresee a decrease.

Experiencing the most growth, organic fruits and vegetables, which represent
39.7 percent of total organic food value, and nearly 12 percent of all U.S.
fruit and vegetable sales, reached nearly $10.6 billion in 2010, up 11.8
percent from 2009 performance. Organic dairy, the second-largest category,
experienced nine percent growth to achieve a value of $3.9 billion, and
captured nearly six percent of the total U.S. market for dairy products.

In the organic non-food sector, organic supplements led, with a value of $681
million, representing 7.4 percent growth over 2009 figures. Organic fiber
(linen and clothing) totaled a value of $605 million, achieving 16 percent
year-over-year growth. Personal care products, at $490 million, increased
6.6 percent from 2009.

The 63-page report is now available for purchase, priced at $795 for OTA
members and $1,495 for non-members. Orders can be placed
online<>or by contacting Angela
Jagiello. <[log in to unmask]>

*The Organic Trade Association (OTA) is the membership-based business
association for organic agriculture and products in North America. OTA is
the leading voice for the organic trade in the United States, representing
over 6,500 organic businesses across 49 states. Its members include growers,
shippers, processors, certifiers, farmers' associations, distributors,
importers, exporters, consultants, retailers and others. OTA's Board of
Directors is democratically elected by its members. OTA's mission is to
promote and protect the growth of organic trade to benefit the environment,
farmers, the public and the economy.*

Dr. Teri Hamlin
North Region Agriculture Education
Georgia Department of Education
204C Four Towers University of Georgia
Athens, Ga 30602
706-552-4461 / 706-540-0032
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