The Marketing Plan CDE is designed to develop an understanding of the
marketing plan process, and to allow students to explore and prepare for
possible careers in agrimarketing. Students research and present a marketing
plan for an agricultural product, supply, or service.  It is intended as a
competitive activity involving a team of three persons working for a local
community agri-business to support the FFAís outreach mission.

* *

This event is open to students in grades 9-12 who are agricultural education
students, and are paid members of a chartered FFA chapter. Each member of
the team must be a member of the chapter registering them, and each
studentís name must appear on the chapterís FFA roster at least 10 days
prior to competition above the chapter level.

For the area competition, chapters are to submit a marketing plan. There is
no presentation or test. Only the plan is to be submitted.

The written plan should consist of the following:

1)      Analysis of the market

2)      Business Proposition

3)      Strategies and Action Plan

4)      Projected Budget

5)      Evaluation

6)   The document should not exceed eight pages and must be ten point or
larger type size

Area V Marketing Plans are due to the South Region Office by Tuesday
December 6th. Area VI Marketing Plans are due to the South Region Office by
Thursday December 8th. Electronic or faxed copies will not be accepted. All
plans should be submitted by 5pm.

For rules, references, and samples, please visit my portal.


W. Justin Sealy
Area Forestry Teacher
South Region Agricultural Education