As you may have noticed, last night during the Super Bowl, RAM Trucks ran an commercial that honored farmers and featured the FFA emblem. If you did not see the commercial, you can view it using this link  http://www.youtube.com/watch?v=AMpZ0TGjbWE. I hope you will consider showing this commerical to your students, or sharing the link with them.


Below is a statement concerning the partnership between RAM and FFA. It was very cool seeing the FFA emblem and hearing the "So God made a farmer" on national television.


Ben Lastly

Executive Secretary

Georgia FFA Association

316 Poultry Science - UGA

Athens, GA 30602

Phone: (706) 552-4456

Fax: (706) 552-4458

Website: www.georgiaffa.org



From: Armstrong, Dwight [mailto:[log in to unmask]]
Sent: Sunday, February 03, 2013 10:00 PM
Cc: Cooper, Rob
Subject: FFA and RAM Trucks Super Bowl Ad Campaign


Dear Ag Ed and FFA Leaders,


As many of you may have seen, the National FFA Foundation and National FFA Organization cooperated with RAM Trucks on a two-minute Super Bowl commercial honoring the American Farmer that aired during the fourth quarter of the telecast.  The ad, which features a popular poem by the late broadcaster Paul Harvey, is being supported with a cover wrap of USA Today and a significant Web presence across other electronic media.


The ad serves as a call to action for the public to celebrate 2013 as the Year of the Farmer.  Individuals may do so by visiting a special Web page, viewing the positive messaging of the video and inviting others to do the same.


RAM will contribute up to $1,000,000 to the National FFA Foundation based on the views of the video and activity on the website.  The bulk of the new funding will be dedicated to supporting the FFA hunger initiative “Feeding the World–Starting at Home.”


The ad web page is not a sales site.  Individuals will only be asked to view the video and recommend it to others.  There is a link on the website for those interested in learning more about RAM products as well as a link for individuals wishing to learn more about FFA and agricultural education.


Supporting this positive messaging about the American Farmer will raise awareness of the National FFA Organization within the general public while providing significant support to a major FFA initiative.  We ask that you share news about the opportunity among members and supporters as appropriate.


Many thanks,


Dwight Armstrong                                                           Rob Cooper

Chief Executive Officer                                                  Executive Director

National FFA Organization                                            National FFA Foundation