If you need any help, please let me know.


---------- Forwarded message ----------
From: Ben Lastly <[log in to unmask]>
Date: Tue, Jan 2, 2018 at 4:29 PM
Subject: Marketing Plan CDE
To: [log in to unmask]


Happy New Year. I hope that your 2018 is off to a great start. *If you are
planning to have a team participate in the Marketing Plan CDE this year,
please read this email carefully.*

Again this year the Marketing Plan CDE is a straight-to-state event, and I
will serve as Superintendent of the CDE. There will not be any Area
qualifying events. The state Marketing Plan CDE will take place on
Saturday, February 10, at Fort Valley State University. Each team is
expected to register and submit their written plan by the deadline (see
details below) in order to participate on February 10.

Attached to this email are the guidelines for the state Marketing Plan CDE.
You can find these guidelines, along with scoring rubrics for the written
plan and the presentation on the CDE portion of the Georgia FFA website. On
the Marketing Plan CDE page you will also notice two sample Marketing Plans
as resources.

*What is it?*
The Marketing Plan CDE is an opportunity for a 3-person team to develop a
plan to market a value-added agricultural product. The CDE guidelines spell
out the specific requirements (and components) of the plan. Teams should
select a potential client, and then assume the role of a marketing agency
hired to create a plan to better market a product (or product line) from
the business. Each team will be expected to submit a written plan, then
make an oral presentation explaining the plan to a group of judges on
February 9. (Example, you should not try to market ABC Livestock Farm as a
whole, but you could considering marketing ABC Livestock Farm’s line of
freezer beef or their line of goat milk, etc…)

All teams interested in participating in the state Marketing Plan CDE must
complete the online registration process by January 25. Registration is
available through the Georgia AgEd/FFA website in the “Event Registration”
tab. In order to complete the online registration, teachers must be
prepared to declare which three students are part of their Marketing Plan
team, and those students must be on the chapter FFA roster in order to be
registered for the CDE.

*Material Due Date*
Written Marketing Plans must be submitted via email PDF documents by the of
the day on Wednesday, January 24. Plans received after January 24th will
receive point deductions. Plans received after Wednesday, January 31, will
not be scored.

If you have any questions, please give me a call.

Ben Lastly
Executive Secretary
Georgia FFA Association
316 Poultry Science – UGA
Athens, GA 30602
Office Phone: (706) 552-4456
Mobile Phone: (706) 410-4604
[log in to unmask]

Ricky Wheeler
Area Animal Science Teacher
Central Region - Agricultural Education
101 North Main Street
Room 318
Swainsboro, Georgia 30401
478/595-5351 (c)