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Teachers,

Below is a reminder and an update concerning the Marketing Plan CDE.

REMINDER - The state Marketing Plan CDE will take place on Saturday, February 10, at FVSU. Details are below and registration & written plans are due next week!

UPDATE - The original deadline for registration and submitting written plans has been extended to Friday, January 26. Plans received after Friday, January 26 will lose points. Plans received after Wednesday, January 31, will not be accepted.

Ben Lastly
Executive Secretary
Georgia FFA Association
316 Poultry Science - UGA
Athens, GA 30602
Office Phone: (706) 552-4456
Mobile Phone: (706) 410-4604
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www.georgiaffa.org<http://www.georgiaffa.org>

From: Ag Ed Discussion Group [mailto:[log in to unmask]] On Behalf Of Ben Lastly
Sent: Tuesday, January 02, 2018 4:30 PM
To: [log in to unmask]
Subject: Marketing Plan CDE

Teachers,

Happy New Year. I hope that your 2018 is off to a great start. If you are planning to have a team participate in the Marketing Plan CDE this year, please read this email carefully.

Again this year the Marketing Plan CDE is a straight-to-state event, and I will serve as Superintendent of the CDE. There will not be any Area qualifying events. The state Marketing Plan CDE will take place on Saturday, February 10, at Fort Valley State University. Each team is expected to register and submit their written plan by the deadline (see details below) in order to participate on February 10.

Attached to this email are the guidelines for the state Marketing Plan CDE. You can find these guidelines, along with scoring rubrics for the written plan and the presentation on the CDE portion of the Georgia FFA website. On the Marketing Plan CDE page you will also notice two sample Marketing Plans as resources.

What is it?
The Marketing Plan CDE is an opportunity for a 3-person team to develop a plan to market a value-added agricultural product. The CDE guidelines spell out the specific requirements (and components) of the plan. Teams should select a potential client, and then assume the role of a marketing agency hired to create a plan to better market a product (or product line) from the business. Each team will be expected to submit a written plan, then make an oral presentation explaining the plan to a group of judges on February 10. (Example, you should not try to market ABC Livestock Farm as a whole, but you could considering marketing ABC Livestock Farm's line of freezer beef or their line of goat milk, etc...)

Registration
All teams interested in participating in the state Marketing Plan CDE must complete the online registration process by January 26. Registration is available through the Georgia AgEd/FFA website in the "Event Registration" tab. In order to complete the online registration, teachers must be prepared to declare which three students are part of their Marketing Plan team, and those students must be on the chapter FFA roster in order to be registered for the CDE.

Material Due Date
Written Marketing Plans must be submitted via email PDF documents by the of the day on Friday, January 26. Plans received after January 26th will receive point deductions. Plans received after Wednesday, January 31, will not be accepted.

If you have any questions, please give me a call.

Ben Lastly
Executive Secretary
Georgia FFA Association
316 Poultry Science - UGA
Athens, GA 30602
Office Phone: (706) 552-4456
Mobile Phone: (706) 410-4604
[log in to unmask]<mailto:[log in to unmask]>
www.georgiaffa.org<http://www.georgiaffa.org>